Cars & Bids (carsandbids.com) Lands $37M investment

The company that funded Bar Stool Sports recently is now a big shareholder in Doug DeMuro company Cars & Bids. TCG Group, AKA - The Chernin Group is the big investor.  Likely taking some of the money they got from Elon buying Twitter, reinvesting those funds into companies like Cars & Bids.  

Cars & Bids is the online destination for modern automotive enthusiasts. Co-founded by wildly popular automotive personality Doug DeMuro. If you love cars, and watch reviews on YouTube, you have likely seen him. Doug's online platform combines a leading auction website to buy and sell modern enthusiast cars with one of the most well-known YouTube channels.  The laid back, not super produced content created by Doug and team has a very genuine feel to them.  

We are betting that this investments means all the other YouTube content creators like Emilia Hartford and others in the Car space will be paid to start promoting thier brand.  This is what TCG does.